2018 PR & Communications predictions

A New Year – like a fresh start – is always exciting. Sometimes that excitement might be tempered by nervousness. After all, 2018 holds a lot of challenges for businesses – particularly if you take a global overview. But, I think this…

Predictions for 2018

ROI, ROI, ROI Demonstrating a tangible return on investment will be critical in 2018. With clients looking to demonstrate more bang for their buck – and to appease multiple stakeholders – it will be more important than ever before to…

PR Trends for 2018

Content Marketing: While content marketing has been the norm for a lot of companies and agencies, 2018 will see Context marketing really come to the forefront. Context marketing simply means delivering the right message (content) to…

Trends in the PR industry to watch for in 2018

Edward Bernays, the father of Public Relations, defines its functions in three simple acts- inform people, persuade people and integrate people with people. As people and their preferences changed, we saw the industry evolve and saw new channels…

Trends for 2018 – Agencies Must Wake Up To Their Own Influence

Agencies Must Wake Up To Their Own Influence It’s wake-up time for PR in the Middle East, and 2018 should be the year when agencies take more control over issues impacting their business. Top of the agenda is the prickly question of…

Five Communications Trends Set to Shape 2018

Over the past 12 months a number of prominent trends have shaped the way companies reach customers and stakeholders, from the growth of live video to micro-influencers. And while these are set to remain powerful forces, in an ever-changing environment,…