BPG appoints Camilla d’Abo as EVP, Comms and Content to drive regional growth

Dubai, UAE; July 4, 2024: Award-winning, integrated agency BPG (Bates PanGulf, part of WPP) has strengthened its senior leadership team to drive a new era of hypergrowth for the agency. Industry veteran Camilla d’Abo has been appointed as Executive Vice President of Communications & Content at BPG UAE. She will assume the role effective immediately, driving BPG’s continued success in delivering high-impact MarCom solutions and integrated campaigns for regional clients.

Avi Bhojani, Group CEO, BPG said: “Our people are our greatest asset, and we are delighted to welcome Camilla d’Abo to Team BPG UAE. A powerhouse of talent and a business leader with a strong track record, Camilla will undoubtedly energize our ‘CX first and Integrated by Intent’ positioning. At BPG, we have built a remarkable agency over the past four decades, driven by our multicultural and multidimensional talent. Camilla embodies our core values, and I have full confidence in her delivering exceptional outcomes for our clients.”

Camilla will oversee all aspects of BPG UAE’s Comms and Social Content Teams, working closely with Darius LaBelle, President BPG UAE and other members of BPG’s Group ExCo. BPG UAE currently holds communications and content mandates from some of the world’s leading organisations; such as KPMG, DHL Global Forwarding, Sony MEA, and Warner Bros Discovery, as well as regional clients such as Al Nabooda, Trojena, and Wasl. As an integrated agency, creative, comms, media, and CX converge under one roof at BPG. This gives clients the flexibility and agility to plan and execute their marketing, with the customer truly at the centre.”

Camilla d’Abo, EVP Comms & Content, BPG said: “Having followed BPG’s success story over the past four decades, I am thrilled to be joining at the helm driving the integration of communications and content into the next chapter of BPG 3.0. I believe that being part of a CX focused brand agency with multiple specialist practices is a powerful advantage in the communications sector as we witness digital platforms increasingly dominate the global agenda and attract public interest. I could not be more excited to join BPG in Dubai and look forward to bringing innovative thinking and integrated strategies that make a real difference to the team, agency and clients.”

Darius Labelle, President, BPG UAE said: “We are incredibly excited to welcome Camilla to BPG UAE. Her experience perfectly aligns with our vision for the future. Camilla’s deep understanding of the dynamic regional MarCom landscape and our integrated capabilities will be instrumental in propelling BPG forward. Her commitment to championing sustainable and purpose-driven marketing will be a major asset to our team.”

Camilla brings over 25 years of expertise in the regional MarCom sector, with a proven track record of success in building and leading award-winning teams. She will play a pivotal role in elevating BPG UAE’s Comms & Content offering, spearheading regional growth and expanding the agency’s portfolio of prestigious clients. Having founded and successfully managed several of the Middle East’s leading PR agencies, Camilla has earned numerous industry accolades and over 30 awards.

“Camilla’s spirit of enterprise and professional standing will surely help BPG win significant Comms & Content mandates regionally,” Avi concluded.