Action Global Communications Names Camilla d’Abo as New UAE Managing Director
Dubai, UAE – 2nd September, 2025: Action Global Communications has turned to one of the region’s most respected PR leaders, Camilla d’Abo, to head up its UAE operations – a move that signals both continuity and fresh ambition for the agency as it gears up for its 55th anniversary next year.
One of the region’s most respected PR leaders, Camilla brings more than 25 years’ experience in the Middle East having built and led agencies, advised global brands, and left her mark on some of the region’s most high-profile campaigns. Best known as co-founder of DABO & CO – one of Dubai’s most successful independent PR firms until its acquisition by Edelman in 2015 – d’Abo went on to lead Edelman DABO, before senior leadership roles at APCO Worldwide and most recently WPP-owned BPG UAE.
She steps into the role at Action UAE with a brief to grow the business for the future, taking over from Euan Megson, who over the past decade has scaled the firm into a 100+ strong team across Dubai, Abu Dhabi, and beyond. Megson is now taking on the role of MENA Director, overseeing Action’s fast-growing footprint across Qatar, Saudi Arabia, and the UAE.
The timing couldn’t be more critical. Action was named Best Agency in the Middle East at the 2024 PRWeek Global Awards, cementing its reputation as one of the most established players in the region. Its track record spans over 30 years in the Arabian Gulf, a client roster packed with blue-chip names from Dubai Department of Economy & Tourism to IHG and Sobha Realty to Intel, and a fully integrated model that brings together PR, social, digital marketing, and in-house production.
“Camilla’s arrival is a statement of intent,” said Megson. “She brings an entrepreneurial edge, global perspective, and a proven ability to lead agencies through growth and transformation.”
For her part, d’Abo is equally bullish: “Action has heritage, talent and momentum. My vision is to build on that foundation and ensure the agency continues to set the benchmark for integrated communications in the Middle East.”
With Action Global Communications set to celebrate its 55-year anniversary with a fresh strategy in 2026, the appointment of d’Abo marks the start of a new era—rooted in legacy, but with eyes firmly fixed on the future.
About Action Global Communications
Founded in 1971, Action Global Communications is a multi-award-winning, independent full-service communications agency specialising in purpose-led and impact-driven integrated communications and marketing strategies. With a proven track record and strong expertise in working with leading brands across key sectors – including public sector/governmental work, tech, energy, events, education, sports, tourism and hospitality, and more – Action delivers measurable results that catalyse brand growth.
Providing comprehensive services spanning PR, digital, production and web, Action operates through wholly-owned offices in Eastern Europe, the Eastern Mediterranean, Central Asia & CIS, and MENA, alongside a global network of affiliate partners. With regional hubs in Cyprus, Dubai, and Almaty, Action is well-established to service clients of varied industries across borders, languages, cultures and channels.
With a team of over 180 communications and marketing professionals, Action combines local expertise with global capabilities to empower brands to forge meaningful connections, navigate challenges, seize opportunities and achieve sustainable growth.
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