Account Director – Atteline

Position Title: Account Director

Position Summary: Atteline, a PR agency in Dubai, is seeking an Account Director to oversee the running of specific client portfolios, supporting the team to develop and implement strategic and effective PR plans to increase brand recognition of clients. Additionally, the Account Director will support the Managing Directors in managing teams, as well as work alongside the Managing Directors in developing the agency’s strengths and service offering.

Roles & Responsibilities:

  • Work closely with the Managing Directors and PR teams to develop and oversee the seamless execution of the PR strategy for clients
  • Support teams in developing quarterly or half-yearly PR strategy documents, utilising key industry findings (strengths/opportunities) and leveraging this information throughout the year to adapt the strategy as needed
  • Oversee press coverage nationally and regionally, online, and for television
  • Develop corporate and product feature stories (and full pages) for national publications to be executed in partnership with the PR team
  • Provide oversight and guidance to the PR teams for regional press outreach
  • Assist teams in constantly identifying ways to “digitise” PR efforts, ensuring traditional PR outreach is always bolstered through digital media tactics
  • Oversee and approve all client reporting, analysis and presentations
  • Attend client and stakeholder meetings as required
  • Assist Managing Directors with budget planning and management for agency
  • Assist Managing Directors with recruitment and planning team structure
  • In collaboration with the Managing Directors, staying abreast of budgets, monthly invoices and working with office manager to ensure prompt payment
  • Oversee event planning for relevant accounts including developing the press strategy and working with Client to approve all necessary press materials
  • Oversee product seeding to support PR teams for relevant accounts
  • Responsible for directing strategy and overseeing the execution of the digital strategies where relevant
  • Act as the lead digital adviser for the department, including keeping abreast of new platforms, resources, blogs, websites, industry trends, etc; responsible for collaborating and sharing with the cross-department digital teams (Paid / Owned)
  • Build and maintain relationships with national and regional press, freelance stylists/journalists, bloggers, etc.
  • Build relationships with international stylists to support potential seeding and dressing opportunities where relevant
  • Be willing to travel internationally for up to a fortnight at a time, as required, to support agency activities and client needs, including celebrity seeding, model casting and new product launches
  • Seek out opportunities to further commercialise upon the potential of existing clients, i.e. consistently identifying areas to broaden the existing scope of work
  • Proactively network on behalf of the agency, as a charming face of Atteline
  • Support the Managing Directors with new business outreach, developing PR proposals and pitching
  • Help to develop and manage the existing PR team and act as a mentor and role model for all members of the agency
  • Bring positivity and new ideas to the workplace, always with a keen attitude to push boundaries and do amazing things as both an individual and as a team!


  • Minimum Education: College degree or equivalent experience
  • Minimum Years of Experience: 10 years

Skills & Knowledge:

  • Strong leadership skills
  • Solid fashion and lifestyle press contacts with print, broadcast and online media
  • Excellent oral and written communication skills
  • Strong interpersonal skills with the ability to deal diplomatically with colleagues and press
  • Ability to create strategy and vision as well as follow-through execution
  • Position may require travel

To Apply: Please email your CV to