Date/Time
Date(s) - 10/11/2020
10:00 am - 11:00 am
Event Summary:
Did you know that more than 4 in 5 journalists and media professionals in GCC feel that research statistics add a great deal of weight to a story? Or that more than 3 in 4 believe that market research led stories sway public opinion?
Market research is an incredibly effective tool for creating impactful headlines, adding credibility to stories, and influencing public perception on virtually any topic under the sun. Claims backed with reputable data add a degree of reliability and trust that is hard to build through any other means. And while research remains a very common PR tool, there is a lot to be learnt on how best to use surveys to maximize their impact.
In this session, Sabika Naqvi, Research Manager at YouGov MENA, will provide a foundational understanding for conducting end-to-end quantitative research. You will leave the session with a complete grasp on how to run surveys, including practical tips for designing questions and interpreting and referencing data.
The session will cover:
- Overview of the research process
- Setting the right objectives for your research
- Best practices for designing questions
- Techniques for referencing data correctly
- Q&A
Register here – https://us02web.zoom.us/webinar/82679811952
