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Date(s) - 10/11/2020
6:30 pm - 7:30 pm

With the exponential rise of digitisation, brands are facing ever more fragmented and complex audiences, who are changing their relationships with those brands across industries.

More than a purchase decision, the relationship is based on shared values, aspirations, reputation and authenticity.

And so, this means that much of our understanding around traditional demographics is no longer relevant or salient.

So how can brands navigate this landscape? What is the most effective way to understand who the target audience(s) is/ are, what they expect and how they behave?

Join our panel of global brand and agency experts who will shed some light on the new tools and methods that are available to global marketers and explore how tech and AI alone are not sufficient to truly understand consumer behaviour across different cultures and subcultures. Read more about our experts.

Creative Culture CEO, Mélanie Chevalier, will also present a few striking cross-market examples of brands that have successfully managed eclectic audiences across cultures and what the secret to their recipe was.

Please register here, when you register, please do not hesitate to answer the two questions on the form that will help us better understand what you expect to hear from the session.