For the Second Year PRCA MENA and Ruder Finn Atteline Partner for the Ramadan Food Drive, Distributing over 600 meals

UAE, Dubai – 17 March 2026: In partnership, PRCA MENA, the region’s leading professional body for public affairs, public relations and communications and Ruder Finn Atteline, the MENA arm of the Ruder Finn Group, one of the world’s largest independent global communications agencies, has successfully concluded the second edition of the Ramadan charity drive, bringing together members of the regional communications industry to support communities during the holy month.

Through the initiative, over 600 meals were distributed by Smart Life Foundation on Monday, 16 March 2026, across labour accommodation in Al Quoz, Dubai.

The food drive was supported by contributions from PRCA MENA member agencies, including Cosmopole Consultancy, Media Mantra, TrailRunner International and Seven Media, reflecting the industry’s collective commitment to the community during Ramadan.

The drive builds on the inaugural success, with triple the number of meals distributed this year, highlighting growing industry engagement and collaboration across the communications sector.

Conrad Egbert, Head of PRCA MENA, said:

“Ramadan serves as a powerful reminder of the values of generosity, empathy and community. It is encouraging to see members of the communications industry come together to support a simple but meaningful initiative that delivers tangible impact. We are grateful to our partners and member agencies who contributed to making this possible and look forward to building on this initiative in the years ahead.”

Sophie Simpson, Managing Director MENA, Ruder Finn Atteline, said:

“At Ruder Finn Atteline, we believe our responsibility as an agency extends beyond client work. This initiative reflects the power of industry collaboration and our shared commitment to making a meaningful impact during Ramadan.”

The Ramadan Food Drive reflects a shared commitment between PRCA MENA and Ruder Finn Atteline to encourage collaboration across the communications industry while supporting initiatives that benefit the wider community.