Al Futtaim Toyota and Lexus Retain Memac Ogilvy as Lead Creative Agency

Dubai, United Arab Emirates, 7 February 2025: Following a highly competitive pitch, Al Futtaim Toyota and Lexus renewed their partnership with Memac Ogilvy as the lead creative agency to deliver strategic campaigns that enhance brand equity, drive commercial growth, and foster authentic audience engagement.

Building on a long-term relationship spanning four years with Toyota and seven years with Lexus, Memac Ogilvy will continue to strengthen the market leadership as well as commercial and cultural impact of the marquee auto brands through borderless creativity.

Memac Ogilvy will focus on delivering bold, insight-driven campaigns that resonate with diverse audiences by drawing on innovative storytelling and creative execution to drive enduring brand impact and engagement.

Memac Ogilvy retained the business after an intense pitch process, which highlighted its expertise in strategic creativity and ability to craft effective, future-forward solutions for the two automotive majors in a highly competitive market. The win also reinforces the agency’s growing portfolio of iconic automotive clients, cementing its position as a trusted creative partner for the industry’s biggest names.

Ghassan Maraqa, CEO – MENA at Memac Ogilvy, said: We’re honoured to continue working with Al-Futtaim Toyota and Lexus, two flagship brands that have played a significant role in shaping the automotive landscape in the region. Their trust in us inspires us to continue to push the boundaries of creativity and deliver impactful campaigns and compelling band narratives that resonate with audiences and strengthen their market position. This long-standing partnership is built on a shared vision to deliver excellence, and we’re excited to work together to strengthen market impact for the two iconic brands.”

Jacques Brent, Managing Director — Al Futtaim Toyota & Lexus, added: “We’re excited to continue our partnership with Memac Ogilvy as we build on the success we have achieved together over the years. The team has a deep understanding of the brands and the automotive market, offering breakthrough creative ideas and strategies that align with our vision for growth. We look forward to setting new benchmarks with this  renewed collaboration.”

Memac Ogilvy’s notable campaigns for Toyota and Lexus include Toyota’s ‘Journey into Her Story’, ‘Just Land Cruiser Things’, and ‘It’s the Land Cruiser in You’, and Lexus’s Eid Al Etihad campaign, among others. These campaigns have generated significant engagement, showcasing the agency’s expertise as a trusted partner in delivering innovative, culture-led automotive advertising that sets new standards in the industry.