PRCA MENA Webinar: PR Insights Post COP 28: Reflections, Challenges, and Strategies
Join us for an engaging and insightful webinar as we bring together two leading public relations agencies to reflect on their experiences and key learnings from COP 28. This post-event discussion will delve into the intricacies of communication strategies, challenges faced, and the opportunities identified during this pivotal climate conference.
If you’re intrigued by the intricate world of Public Relations during major global events or ever wondered how PR experts conjure campaigns that truly make a difference? This webinar offers a deep dive into the strategies that shape our understanding of these events.
Key Discussion Points:
• Crafting Key Messages and Themes: Journey into how agencies meticulously craft messaging for major events.
• Communicating Complexity: Discover the art of making complex issues accessible and relatable to the public.
• Tailoring Messages: Explore whether a unified global message or tailored messages for diverse audiences prove more effective.
• Measuring Success: Gain valuable insights into the metrics and tools used to assess the impact of campaigns.
• Balancing the Tone: Delve into navigating controversial challenges and how you can harness your PR strategy for positive change.
Our Moderator:
• Monika Fourneaux, Head of PRCA EMEA.
Expert Panel:
• John Rynehart, Managing Director at Seven Media.
• Natalie Amos, Managing Director at Four Agency Worldwide.
Don’t miss this opportunity to hear from seasoned PR experts!
