Event Overview

A fantastic opportunity for you to take home Gold at Cannes!

As well as participating in the international competition, the winning duo will spend four days at Cannes Lions International Festival of Creativity, soaking up the atmosphere and being able to participate in all the sessions. Two delegate passes for the team to be provided!

You are now able to register your teams for the competition, and you must be logged in to do so.

Registration Deadline: Wednesday, 10th March, 2021, 17:00

Once you have paid to register your team, you must email details of your team members to communications@prca.mena.global. 

Event Type: Industry Event


How the MENA competition works

The MENA Young Lions PR competition is the pre-selection competition based on the actual competition that takes place in Cannes, with two delegates from one company being selected for the competition in Cannes. The brief will be set by a local charity who will act as the ‘client’, and participants are given 24 hours to create a campaign.

The cost to enter is 1,500 AED per (PRCA member) team and 2,500 AED per (non-member) team. The competition is only open to consultancies.


The MENA competition will take place on Tuesday, 16th March, 2021 10:00am – Wednesday, 17th March, 2021, 10:00am (24 hours).
The brief is provided by a non-for-profit organisation. It will be circulated by email at 10:00am on Tuesday, 16th  March, 2021.

Completed campaigns will need to be emailed back to PRCA MENA by 10:00am on Wednesday, 17th March– in the form of a 10 page PowerPoint presentation, a 1 PowerPoint slide summary and a written submission delivered as a Word document. This should be sent to Hayley.clements@prca.mena.global The submitted presentations and written submissions will then be judged by a MENA Jury.

A shortlist of 6 teams will be invited to Dubai (or will be held virtually via zoom COVID regulations dependant) on 31st March, 2021 to deliver a 5 minute presentation to the Jury, explaining the PR campaign and the written submission. Teams must present the 10 page PowerPoint presentation submitted on 17th March 2021, please note no changes can be made after this date. Finalists will be marked down or disqualified if the jury see the presentations changed without permission.
Winners will be notified by 7th April, 2021.


18 January: Open for entries

10 March: Registration Closes 17:00

15 March: Charity revealed

16 March: Creative Brief Issued 10:00

17 March: Entries Due by 10:00

24 March: Shortlist Announced

31 March: Finalists pitch to MENA Jury in Dubai

7 April: MENA winners announced

Dates TBC June: MENA winners travel to Cannes Festival of Creativity for the PR Young Lions Competition

How can you take part?

You are now able to register your teams for the competition.

Registration Deadline – Wednesday, 10th March, 2021, 17:00