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Date(s) - 10/03/2021
All Day

Event Overview

A fantastic opportunity for you to take home Gold at Cannes!

As well as participating in the international competition, the winning duo will spend four days at Cannes Lions International Festival of Creativity, soaking up the atmosphere and being able to participate in all the sessions.

PRCA MENA will cover two delegate passes to Cannes PR Lions. All other costs will need to be covered by the competition winners.


You are now able to register your teams for the competition, and you must be logged in to do so.

Registration Deadline: Wednesday, 10th March, 2021, 17:00

Once you have paid to register your team, you must email details of your team members to 

Event Type: Industry Event



How the MENA competition works

The MENA Young Lions PR competition is the pre-selection competition based on the actual competition that takes place in Cannes, with two delegates from one company being selected for the competition in Cannes. The brief will be set by a local charity who will act as the ‘client’, and participants are given 24 hours to create a campaign.

The cost to enter is 1,500 AED per (PRCA member) team and 2,500 AED per (non-member) team. The competition is only open to consultancies.



The MENA competition will take place on Tuesday, 16th March, 2021 10:00am – Wednesday, 17th March, 2021, 10:00am (24 hours).
The brief is provided by a non-for-profit organisation. It will be circulated by email at 10:00am on Tuesday, 16th  March, 2021.

Completed campaigns will need to be emailed back to PRCA MENA by 10:00am on Wednesday, 17th March– in the form of a 10 page PowerPoint presentation, a 1 PowerPoint slide summary and a written submission delivered as a Word document. This should be sent to The submitted presentations and written submissions will then be judged by a MENA Jury.

A shortlist of 6 teams will be invited to Dubai or via zoom on 31st March, 2021 to deliver a 5 minute presentation to the Jury, explaining the PR campaign and the written submission. Teams must present the 10 page PowerPoint presentation submitted on 17th March 2021, please note no changes can be made after this date. Finalists will be marked down or disqualified if the jury see the presentations changed without permission.
Winners will be notified by 7th April, 2021.



18 January: Open for entries

10 March: Registration Closes 17:00

15 March: Charity revealed

16 March: Creative Brief Issued 10:00

17 March: Entries Due by 10:00

24 March: Shortlist Announced

31 March: Finalists pitch to MENA Jury in Dubai

7 April: MENA winners announced

Dates TBC June: MENA winners travel to Cannes Festival of Creativity for the PR Young Lions Competition


How can you take part?

You are now able to register your teams for the competition.

Registration Deadline – Wednesday, 10th March, 2021, 17:00


MENA Competition Rules and Entry Requirements 

Only two participants are required to form a team, consultancies and in-house teams are welcome to enter multiple teams. Each participant must be 30 years or younger i.e. born after 23rd June, 1990 and able to travel to Cannes in June (date TBC).

PRCA MENA will cover the cost of delegate passes to Cannes PR Lions. All other costs will need to be covered by the competition winners.


Technology and images

At the Cannes Young Lions PR competition all participants will be required to use the hardware, software and images (Getty Images) authorised by the Festival Organisers and the Sponsors. Personal laptops or other devices are not allowed. They will have access to the internet for research purposes only.

For the purposes of the MENA competition it is recommended that the Microsoft Office and image editing software be used. Any royalty-free imagery can be utilized for the MENA competition.

MENA Competition Instructions

You will be expected to create a PR campaign which should:

  • Connect with the charity’s/not-for-profit organisation’s brand value and have an impact (i.e. increase in donations or other applicable parameters)
  • Increase awareness/create engagement with the public
  • Identify and build relations with relevant stakeholders (journalists, interest groups, opinion leaders, industry representatives, internal audiences etc.)
  • Create PR supporting material applicable in relevant media channels (i.e. press releases, infographics, statistics, online content, etc.)

Written submission called ‘Campaign Description’ (max 450 words):

Recommended break-down:
Describe the creative idea (150 words)
Potential for industry impact
Describe the strategy (150 words)
Target audience, target media, PR planning, approach
Describe the execution (150 words)
Implementation of PR activities, timeline, scale

PowerPoint presentation

A maximum of 10 slides are allowed. At the finalists’ interviews, the jury will have a maximum of 5 minutes to ask questions immediately following the 5-minute presentation.
Teams are also expected to produce 1 slide that visually summarises your presentation. This should be the last slide within your presentation.

Contestants should use at least 2 elements or channels that are predominantly PR driven. These could include:

• Social media (each social media network will be considered as ONE element)
• Brand owned channel (i.e a brand’s website)
• Brand partnership/endorsement
• Media relation with other mediums (TV/radio etc.)
• Audience /stakeholder engagement
• Content creation
• Events

Judges will only review your written submission, PowerPoint presentation and summary slide.

Please do not supply any support documents.


In partnership with: 


Bookings are closed for this event.