PRCA MENA is pleased to announce that it is partnering with Action UAE for the launch of its own training academy.

The CPD-accredited programme includes both face-to-face training in the region as well as online training webinars and will be overseen from PRCA MENA’s office in Dubai. PR and communications professionals will be allocated a training budget as well as a bespoke guide and staff will be able to learn new skills, develop best practice, and stay abreast of the latest developments in areas they already operate in.

The academy follows the recent success of the Qcademy by Q Communications, and the training academy at Instincif Partners.

Euan Megson MPRCA, Managing Director, Action UAE said: “We’ve invested in PRCA’s diverse and multi-faceted training programme to ensure our people stay ahead of the curve across the full spectrum of skills required in today’s constantly-evolving communications arena. Whether it’s top-up sessions for our longer-serving resources, or core education for more recent recruits, PRCA’s webinar and face-to-face options provide regular avenues for targeted training. There’s no regional equivalent to the richness and variety PRCA offers across its training modules. With Action UAE having doubled in size over the last 18 months, we’re looking forward to our people optimising these modules across all levels of our business. Learning never stops – for any of us.”

Leanne Foy MPRCA, General Manager, PRCA MENA, said: “I am thrilled that Action UAE have put together a comprehensive training plan and are investing in their staff with both internal and external training, thus developing talented PR and Communications professionals in the region.”