PRCA MENA Regional Awards 2021 have been the most successful year of entries to date amidst the challenging year we all faced.
The PR industry achieved some outstanding work this past year and so first a very well-deserved congratulations to us all, and so our judging panel had a very difficult job picking from the best of best campaigns, individuals and teams in the region.
A massive Congratulations to all the highly commended and winners!
CAMPAIGN AWARDS
Best PR Campaign: B2B
Winner – Matrix PR – Acronis
Highly Commended – W7Worldwide – Communicating Through Covid-19 – W7Worldwide Covid-19 Resources Centre
Best PR Campaign: B2C
Winner – Hill+Knowlton Strategies – Huawei Live Sale
Highly Commended – Gambit Communications and Pagani – The Three Million Dollar Car
Best Integrated Campaign
Winner – Seven Media – Together We Are Good
Highly Commended – ASDA’A BCW – Snapchat
Best PR Campaign: Media Relations
Winner – The Mohammed bin Rashid Al Maktoum Global and Markettiers MENA – The Worlds Tallest Donation Box
Highly Commended – Gambit Communications and Pagani – The Three Million Dollar Car!
Best PR Campaign: Influencer Relations
Winner – Atteline – Liverpool Football Club Launch
Highly Commended – Gambit Communications and The Ritz-Carlton – The Ritz-Carlton Grand Tour
Best PR Campaign: Digital
Winner – Eleven PR – The Womanity Foundation
Highly Commended – The Mohammed bin Rashid Al Maktoum Global Initiatives and Markettiers MENA – The Worlds Tallest Donation Box
Best PR Campaign: Crisis Communications
Winner – M&C Saatchi and Discovery – The Strength of Discovery
Highly Commended – TBWA/DJAZ – Danone Plant
Highly Commended – Abu Dhabi Ports Story
Best PR Campaign: Game Changer
Winner – Hill+Knowlton Strategies – Gamers Without Borders
Highly Commended – The Mohammed bin Rashid Al Maktoum Global Initiatives and Markettiers MENA – The Worlds Tallest Donation Box
Highly Commended – Seven Media – WWE
International Campaign Award
Winner – W7Worldwide – Communicating Through Covid-19- W7Worldwide Covid-19 Resources Centre
Highly Commended – Weber Shandwick MENAT – Mastercard MEA
Results on a budget
Winner – Atteline – Aura & Leem
Highly Commended – Action Global Communications – Theatre of Digital Arts
Regional PR Campaign of the Year
Winner – The Mohammed bin Rashid Al Maktoum Global Initiatives & Markettiers MENA – The Worlds Tallest Donation Box
Highly Commended – Weber Shandwick MENAT – Mastercard MEA
Strategic Communications Campaign
Winner – Weber Shandwick MENAT – Mastercard MEA
Highly Commended – W7Worldwide – Agricultural Innovation & Fire Safety
Highly Commended – Seven Media – Frontline Heroes Office of the UAE
NEW CATEGORIES ADDED THIS YEAR
Best Digital and New Media Campaign
Winner – The Mohammed bin Rashid Al Maktoum Global Initiatives & Markettiers MENA – The Worlds Tallest Donation Box
Highly Commended – Weber Shandwick MENAT – Epson Entrepreneurs
Best Health and Wellbeing Campaign
Winner – Edelman – Abu Dhabi Health Services Co. (SEHA)
Highly Commended – Weber Shandwick MENAT – DOH (Department Of Health) Abu Dhabi
Employee Engagement Award
Winner – Dubai Holding
Highly Commended – Edelman – Abu Dhabi Health Services Co. (SEHA)
Best Corporate Social Responsibility Campaign
Winner – Eleven PR – The Womanity Foundation
Highly Commended – SOCIATE – I Quit Plastic, powered by Sprudel
Best Communications During Covid-19
Winner – ASDA’A BCW – Snapchat
Highly Commended – Golin MENA – WaterWipes
Highly Commended – Edelman – Majid Al Futtaim
Best Ethical or Good Cause Initiative During Covid-19
Winner – Tish Tash – THE SME RISE COLLECTIVE
Highly Commended – Hill+Knowlton Strategies – Instagram #MonthOfGood
INDIVIDUAL AWARDS
Rising Star of the Year
Winner – Bianca Riley – Atteline
Highly Commended – Imaan Jooma – APCO Worldwide
PR Leader of the Year
Winner – Matt Slater & Gregg Fray – Seven Media
Highly Commended – Natasha Hatherall-Shawe – Tish Tash
TEAM AWARDS
In-House Team of the Year
Winner – Hilton
Highly Commended – DMCC (Dubai Multi Commodities Centre)
Small Consultancy of the Year
Winner – Markettiers MENA
Highly Commended – Gambit Communications
Medium Consultancy of the Year
Winner – Tish Tash PR & Communications
Highly Commended – Q Communications
Large Consultancy of the Year
Winner – Weber Shandwick MENAT
Highly Commended – APCO Worldwide
