Please read through the PRCA MENA Awards Entry Toolkit and Rules of Entry before submission.
Entries in the Campaign Categories should demonstrate; strategy and research; execution; creativity; originality; and evaluation.
PRCA MENA Awards 2021 has 24 categories for your teams to enter!
CAMPAIGN AWARDS
Best Integrated Campaign
This award looks at all elements of the marketing mix. You must be able to demonstrate strategy, research, execution, creativity, originality, documented results, and evaluation.
Best PR Campaign: B2B
This award recognises work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.
Best PR Campaign: B2C
This award recognises work that involves the promotion of products or services to consumers, delivered by the private, public, or charitable sectors.
Best PR Campaign: Media Relations
This award recognises campaigns that use targeted media relations to achieve excellent results.
Best PR Campaign: Influencer Relations
This award recognises campaigns that use targeted influencer relations to achieve excellent results.
Best PR Campaign: Digital
This award recognises campaigns that include a large element of digital and new media work, whether on its own or as part of an integrated programme of PR and targeted marketing activity.
Best PR Campaign: Crisis Communications
This award recognises work in a crisis situation when managing difficult issues. This might be by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether. Judges are especially aware of the need for discretion in this category.
Best PR Campaign: Game Changer
This award looks at campaigns where the agency has devised a creative campaign that the client may not have previously considered or seen as too high risk. Campaigns in this category will demonstrate game changing campaigns for their clients, with outstanding results across a number of channels.
Results on a Budget
This award is designed to look at project work within a budget. If your project budget is 70,000AED or under and you are able to demonstrate results, (generally a project over 3 months) then this category is for you.
Regional PR Campaign of the Year
Have you had a campaign running over 3+ countries in the MENA region over the past 12 months? Can you demonstrate results across the region? Judges will be looking for strategy, research, execution, creativity, originality, documented results, and evaluation.
Strategic Communications Campaign
This award focuses on strategic communications and would be suitable for teams working on stakeholder management, public affairs and strategic consultancy.
International Campaign Award
This award recognises work by a MENA organisation that engages international media, clients or stakeholders. The campaign must have run over a minimum of two countries excluding MENA and clear identification of how the campaign may have been altered, if applicable, to the different markets.
TEAM AWARDS
Small Consultancy of the Year
This category is open to any Consultancy with under 15 employees. Winning this award will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.
- Clients: retention, growth, and performance
- Staff: retention, approach, and diversity
- Financial: performance, growth, acquisitions must be disclosed
- Innovation: for example, investment in infrastructure, new client products, new approach to talent
Medium Consultancy of the Year
This category is open to any Consultancy with 15 – 30 employees. Winning this award will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.
- Clients: retention, growth, and performance
- Staff: retention, approach, and diversity
- Financial: performance, growth, acquisitions must be disclosed
- Innovation: for example, investment in infrastructure, new client products, new approach to talent
Large Consultancy of the Year
This category is open to any consultancy with 31 or more employees. Winning these awards will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.
- Clients: retention, growth and performance
- Staff: retention, approach and diversity
- Financial: performance, growth, acquisitions must be disclosed
- Innovation: for example, investment in infrastructure, new client products, new approach to talent
In-House Team of the Year
This category is open to In-House PR teams. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.
- Clients (ie internal stakeholders): retention, growth, and performance
- In-house team: retention, approach and diversity
- Financial: performance, growth, ROI
- Innovation: for example, investment in infrastructure, new products, new approach to talent or campaign delivery
INDIVIDUAL AWARDS
Rising Star of the Year
- An award for any young individual (under 30 years old) with the greatest potential to become an industry leader of the future and who has achieved greatness already. Nominations for this award can be made by the individual or a colleague, and organisations can enter any number of submissions. This award is judged on a Leadership, Initiative and Character, Client Performance
- and Team and Industry Contribution.
PR Leader
An award for an individual who has shown great leadership and achieved greatness with excellent results. This award will be given to an individual (or joint agency heads) who has/have delivered outstanding performance to clients and made a significant contribution to the industry and to their consultancy. Nominations for this award can be made by the individual themselves or a colleague, and organisations can submit any number of entries. This category is open to both agency leaders and in-house communicators. This award is judged on a Leadership, Initiative and Character, Client Performance and Team and Industry Contribution.
NEW CATEGORIES ADDED THIS YEAR
Best Communications During Covid-19
The Best Communications During Covid-19 category will recognise the challenges that companies have faced during the Coronavirus pandemic and will acknowledge those organisations that have overcome the obstacles of the global pandemic and excelled in their use of digital communications to engage with their corporate audiences.
Best Ethical or Good Cause Initiative During Covid-19
Best Ethical or Good Cause Initiative During the Coronavirus Crisis. This award recognises the best campaign during covid19 for a good cause.
FREE TO ENTER!
Best Digital and New Media Campaign
This category will highlight the campaigns that include a large element of digital and new media work. This can be individually or as part of an integrated programme of PR and targeted marketing activity. If a part of a longer-term project, clear aims and outcomes of the overall goal should be identified as well as the specific activity.
Best Health and Wellbeing Campaign
This category will cover work across the whole range of healthcare and well-being PR, including private healthcare, pharma and medical research (including animal research). Campaigns and/or projects could relate to a healthcare issue, consumer healthcare product, facility or initiative.
Employee Engagement Award
This award recognises campaigns that use internal communications to engage staff, drive organisational change, deliver increased stakeholder value, or change an organisation’s ethos. Entries should detail how on-going strategy has shown significant improvement and further engagement within the internal team.
Best Corporate Social Responsibility Campaign
Applicable to work that promotes an organisation’s corporate social responsibility programme, via either a one-off campaign or on-going work. This award looks at campaigns that have made an impact to social communities. Campaigns covering CSR, charity work, sustainability, and the environment would be suitable for this category. The winning entry will need to show clear evidence of the positive impact the campaign or ongoing work may have made, as well as displaying strong reasoning behind the action.
