Date/Time
Date(s) - 07/05/2019
9:00 am - 11:00 am
Certified accreditation with PRCA MENA
Introduction
Using Facebook Advert Manager along with Facebook Pixel gives marketers an added value opportunity in reaching your target market. This powerful tool has capabilities to launch re-targeting campaigns to warm leads likely to purchase. Knowledge and awareness of the tools algorithm and functionalities is increasingly important to enhance a lower CPC with a higher ROI.
What Delegates Learn
- Facebook Advert Manager’s algorithm today
- How to set-up optimized adverts using the tool
- Setting up Facebook Pixel and how it works
- Pixel audience builder and re-targeting
- Dynamic advertising and set-ups
- Key measurement tactics and optimizations
How Delegates Benefit
A hands-on session on how to use the Facebook Advert manager tool – setting up different types of adverts right through to Facebook Pixel. A deeper understanding of the re-targeting capabilities available and how to support one to one messages with your target market. Understanding conversions, measurements and optimization techniques will be covered so further re-targeting can be actioned
Who Should Attend
- Social media interns
- Social media managers
- Social media senior managers
- Account Directors
