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Date(s) - 09/07/2019
9:00 am - 11:00 am

After the introduction of Instagram and Facebook’s algorithm – it is vital to have advertising spend allocated to these channels to achieve and keep increasing leads, sales and ROI. Facebook advertising manager is becoming more like Google AdWords with many opportunities to streamline customer targeting.


What Delegates Learn

  • Advertising image and layout options for conversion specific objectives
  • Call to actions to drive conversions
  • An understanding of guidelines & set-up to integrate website data with Facebook to target most likely prospects to purchase
  • Key metrics to monitor in Google Analytics (web analytics)

Testing plan layouts, segmentation & budget allocation

– Understanding different audience segmentation

– How to optimise a test & learn plan month on month

– Using data analytics to understand performance and optimise further to increase ROI


How Delegates Benefit

Attendees will learn about targeting social media advertisements to likely prospects to purchase using website data. Additional to this – how to create the best testing plans to achieve success from day 1 with optimisation techniques to keep increasing ROI and overall results using data analytics


Who Should Attend

  • Senior marketing managers
  • Social media managers
  • Account Directors


Trainer: Dawn Kubicek