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Date(s) - 09/08/2022 - 21/10/2022
10:00 am - 7:00 pm GST


The PR World Cup gives rising PR professionals from around the world a platform to exercise and showcase creative excellence through powerful PR and Communications work.

The PRCA MENA Next Generation PR World Cup is the Middle East & North Africa qualifier competition for the ICCO Next Generation PR World Cup 2022.

Registration Deadline: Friday, 21st October 2022, 18:00

Once you have paid to register your team, you must email details of your team members to

Entry criteria

  • Both team members must be under the age of 35 as of 1st July 2022.
  • Agency, in-house, and freelance professionals are all welcome to compete (no restrictions, also team members do not need to be from the same organisation).
  • All teams must be made up of two people

Competition Format

A brief will be set by the PRCA MENA’s Charity Partner (to be revealed at a later date) who will act as the client, and participating teams will be given 48 hours to create a campaign. Using a scoring system based on a set criteria, the judging panel will determine the winning team, i.e., the team with the highest score. The winning team will then go on to compete in the Global competition.

Competition Rules

Teams must submit a deck of no more than 10 slides by the stated deadline. Included in the deck must be a 150 word summary of your creative campaign idea.

Teams must submit a 3-5 minute-long video explaining their creative campaign idea to deliver the brief. Your video must include details about the approach, strategy and execution of your team’s idea. See “The World Cup Submission” below.

The World Cup Submission

  • Video file submitted (5 minutes maximum)
  • The written submission (max 450 words):
  • Describe the creative idea (150 words)
  • Potential for industry impact
  • Describe the strategy (150 words)
  • Target audience, target media, PR planning, approach
  • Describe the execution (150 words)
  • Implementation of PR activities, timeline, scale

Timeline and Fees

Pricing, for members, is AED 800 + VAT, and for non-members is AED 1,100 + VAT per team.

The MENA competition will take place over 48 hours during working days: Monday, 24th October 2022, 10:00 – Wednesday, 26th October, 2022, 10:00. The brief is provided by a Charity or Not-For-Profit Organisation and will be circulated by email at 10:00 on Monday, 24th October, 2022.

Completed campaigns and videos should be emailed back to the PRCA MENA team by 10:00 on Wednesday, 26th October, 2022 and should be sent to Campaigns will then be judged by an MENA Jury.

Shortlist announced: Monday, 31st October 2022

A shortlist of 4-6 teams will be invited to virtually deliver a 10 minute presentation to the Jury, explaining the PR campaign on Wednesday, 2nd November, 2022.

The winning team will be notified by Tuesday, 1st November, 2022.

Regional Competition Prize

Industry winner – Certificate and Joint Trophy

Global Competition Prize

Industry winner – opportunity to discuss with the NGO to have their idea implemented. Slot at ICCO Global Summit (the following year) and all expenses paid (flights and hotel up to 1800 euros per team, budget set depending on location)
All finalists join exclusive ‘Next Generation Group’ within ICCO.

More information on the Global ICCO Next Generation PR World cup competition can be found here.


Bookings are closed for this event.