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Date/Time
Date(s) - 17/10/2024
1:30 pm - 3:30 pm


Details

Summary:

Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it’s emotion, not reason, that drives much of life.

There could not be a more important topic for PR practitioners. For emotions influence not only how we feel, but what we believe and how we behave.

Event Type: Webinar

Address: Webinar, Webinar

Trainer: Justin Jackson MPRCA

Event Overview

The webinar offers a state of the art introduction to:

  • what emotions are
  • how they evolved
  • the role they play today
  • how they affect understanding
  • how they affect decisions
  • the day to day relevance to PR practitioners
  • how to take account of emotions in our work
  • the ethics of harnessing emotions

There is an opportunity to ask Q&A at the end of the webinar.

Who should attend

Anyone who needs to communicate in a memorable, persuasive, and compelling way. The webinar is particularly relevant to those writing press releases, case studies, blog posts, articles, social media posts.

Bookings

Tickets

Ticket Type Price Spaces
Non Member Rate 1,000.00د.إ
Member Rate 900.00د.إ

Registration Information

Booking Summary

Please select at least one space to proceed with your booking.