PRCA MENA Training: Social Media in PR: Strategy & Measurement

As the world continues to evolve at breakneck speed, we cannot continue to communicate in silos. An integrated communications strategy needs to involve both online and offline campaigns and tactics. But the rules of engagement are not the same for digital and traditional media. This half-day PRCA session will explore the key elements required to develop a communications strategy that integrates social media and traditional media effectively.

Attendees will:

·                  Gain an understanding and appreciation of an effective social media strategy, and the key factors involved

·                  Be able to devise integrated social media strategies that make an impact with the target audiences.

·                  Be able to monitor, measure and evaluate the strategy

Who should attend
This intermediate course is aimed at PR practitioners (PR Managers, Account Managers, Account Executives, PR Executives) who would like to gain a further understanding of social media and how it fits with PR and communication strategies.

What attendees will learn

·                  The importance of psychographics for a digital audience and online strategy

·                  How traditional and social media work together

·                  How to monitor the web and identify influencers

·                  The challenges of measuring social media campaigns

Materials
Attendees will receive the comprehensive course presentation.

Trainer: Samantha Dancy