Date/Time
Date(s) - 15/05/2019
9:00 am - 1:00 pm
Social Media is one of the most sought after digital channels in the region and globally – so having a comprehensive social media business strategy is vital to achieve holistic engagement. Digital channels covered shall include Instagram, Facebook, Linked-in and YouTube starting from the planning and implementation – right up to the analysis and tracking ROI
- Target market, locations & social media business strategy
- Growing your data, followers and engagement
- Using advertising techniques to reach new customers
- Social Media planning, tone of voice & content for different platforms
- Social Media tools & apps (3rd party)
- Website & sales funnel optimisation
- Video requirements & creation
- Testing and optimisation
- Reporting & conversion tracking set-up for business
How Delegates Benefit
Attendees will learn how to streamline their efforts to the winning platforms for their business and how to increase followers, engagement and conversions. Advertising has a big role to play so an optimized creative and content strategy is a priority on all social media channels. Business goal conversions set-up to track ROI shall also be covered
Who Should Attend
- Marketing managers
- Account managers
- Digital marketing managers
- Anyone who wants to get a understanding of how to maximize social media
