Date/Time
Date(s) - 19/10/2020
1:00 pm - 3:00 pm
As the world continues to evolve at breakneck speed, we cannot continue to communicate in silos. An integrated communications strategy needs to utilise content that works both online and offline. This PRCA session will explore the key elements required to develop effective social media content, and where to find it.
Event Overview
How attendees will benefit
Attendees will:
- Gain an understanding of the most effective forms of social media content
- Explore ideas and themes for social media campaigns
- Be able to devise a content strategy that make an impact with the target audience.
- Review best practice for social media content
Who should attend
This intermediate course is aimed at PR practitioners (PR Managers, Account Managers, Account Executives, PR Executives) who would like to gain a further understanding of social media and how it fits with PR and communication strategies.
Delegates will learn
- Where to find and how to develop social media content
- Short cuts for creating and collating content
- How to plan and schedule content for effective repurposing
What materials will attendees receive
Attendees will receive the comprehensive course presentation.
About the trainer – Samantha Dancy
As an established social media and corporate communications consultant who has been in Dubai for 15 years, Sam has worked across a range of consumer and corporate brands, both in-house and within agencies.
Sam is an experienced trainer in PR, written & spoken communication, crisis communications and social media. A keen social media advocate and an endorsed travel blogger, she recognises the value of compelling, engaging content.
Bookings
Bookings are closed for this event.
