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Date(s) - 26/10/2023
12:30 pm - 3:30 pm




For an industry experienced in raising the profile of organisations, people, products and services, we are often really poor at doing the same for ourselves.

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Trainer: Alison Clarke FPRCA

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Event Overview

This practical session will focus the mind on why it’s important to have a plan and how a sales focussed culture is critical to success. It will also look at the importance of growing existing client relationships.
Section 1 – New Business observations

  • The competitive landscape
  • Toolkit for success
  • Where new business comes from

Section 2 – New Business Strategy and process

  • Prospect targeting
  • Strategy and process
  • Prospecting messages
  • Opening doors

Section 3 – Sales Strategies

  • Building and managing a pipeline
  • Recruiting to sell
  • Selling not telling

Section 4 – Existing Clients

  • Upselling & cross selling
  • Team focus
  • Loyalty and profit

Discussion & Close



Ticket Type Price Spaces
Member Rate 1,200.00د.إ
Non Member Rate 1,500.00د.إ

Registration Information

Booking Summary

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