Date/Time
Date(s) - 06/08/2018
9:00 am - 11:00 am
Location
Dubai
Summary
To keep up with the ever-changing Google search goal posts there are up to date marketing techniques that we can carry out to support and improve a websites performance. This includes onsite website tasks as well as external activities. Being aware of performance via Google Analytics is also vital piece of the puzzle so that we are aware of what is improving performance
What Delegates Learn
An overview of the quick tips to increase website traffic month on month (quick re-cap)
Choosing your optimised key words (quick re-cap)
Areas to optimise within a CMS system
– META data creation & optimisation
– On page optimisation techniques
– Website speed and other areas to monitor
– WordPress SEO plugins to support SEO
Setting up Google Analytics for a website
Google Analytics metrics to measure & what can be incorporated into a PR strategy
Preparing your website customer journey for the most streamlined experience to conversion
How Delegates Benefit
Attendees will learn about the detailed monthly tasks required to increase website traffic, going into detail on back-end CMS system and what requires optimising. Suggestions on plugins to support SEO as well as setting up analytics for a website via Google Analytics. Lastly and most importantly understanding what to watch out for and recommend to clients to improve the customer journey to conversion (whether that maybe a contact us form, a lead or sale)
Who Should Attend
Senior digital marketing managers
SEO managers
Digital Account Directors
Trainer: Dawn Kubicek
Bookings
Bookings are closed for this event.
