Date/Time
Date(s) - 14/04/2021
12:30 pm - 3:30 pm
Event Overview
How will attendees benefit
In the age of purpose, the challenge to produce provocative, high impact thought leadership is never far from your to-do list. Drawing on Rod’s personal experience of creating and deploying award-winning international thought leadership campaigns, participants will be inspired to think differently about thought leadership and armed with the tried-and tested techniques needed to deliver truly eye-catching campaigns.
Who should attend
The course has been designed for any PR and communication practitioner (in-house or agency) leading or delivering thought leadership programmes for their agency or internal clients – as well as for marketing, business development and communication teams on either side of the fence.
What attendees will learn
The course will cover:
- Definitions of thought leadership
- Award-winning agency and in-house thought leadership campaigns
- The importance of appealing to the left and right brain – to the head and to the heart
- The power of primary and secondary research
- Creating rich content to bring thought leadership to life beyond the written word
- Driving media coverage, sparking social engagement, securing speaker opportunities and generating leads
- Interactive group exercises to build your own thought leadership
Materials
- Follow-up slides and videos and the offer of a follow-up phone call to answer any questions from the course.
Bookings
Bookings are closed for this event.