Date/Time
Date(s) - 30/07/2020
All Day
In light of the decision to cancel this year’s Cannes Lions, we still wanted to provide an opportunity for the industry to celebrate creativity, and have decided to create our own competition known as the PRCA NextGen Global Creative Challenge.
This will be a global competition, with PRCA UK; PRCA LATAM; PRCA MENA; and PRCA SEA running regional rounds, and with other Associations around the world doing the same via ICCO. Regional winners will then compete against one-another for the global title.
The winner of this year’s MENA competition will receive:
• NextGen Global Creative trophy – presented at the PRCA MENA Awards 2021
• 5 PRCA virtual training courses, worth over 2,000 AED
Deadline date to submit teams – Monday 6th July 2020.
Once you have paid to register your team, you must email details of your team members to hayley.clements@prca.mena.global.
Event Overview
How the MENA Competition Works
A brief will be set by the PRCA’s Charity Partner (to be revealed at a later date) who will act as the client, and participating teams will be given 24 hours to create a campaign.
Timeline
The cost to enter is 500 AED +vat per team. The competition is open to PRCA members ONLY.
The MENA competition will take place over the same week to other PRCA regions and ICCO associations taking part, but may vary due to working days:
Tuesday, 7th July, 2020, 10:00 – Wednesday, 8th July, 2020, 10:00 (24 hours). The brief is provided by a PRCA Charity In-house member. It will be circulated by email at 10:00 on Tuesday, 7th July, 2020.
Completed campaigns will need to be emailed back to the PRCA by 10:00 on Wednesday, 8th July – in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. Campaigns will then be judged by the MENA Jury.
A shortlist of 6 campaigns will be invited to Dubai on Wednesday, 22nd July, 2020 to deliver a 5 minute presentation to the Jury, explaining the PR campaign.
The format for this section of the competition is open to change, and announcements will be made nearer the time dependant on travel restrictions or team locations.
2020 Finalists
Active (Digital. Marketing. Communications) – Komal Mishra & Ahmad Khalloudi
Atteline – Anika Berger & Bianca Riley
Edelman – Bilal Bhaila & Sarah Mansour
Golin – Suzanne Kanianthra & Malaika Fernandes
Instinctif Partners MENA – Reem Al-Ajeel & Michael Hylton
TOH PR – Hanan Kasmi & Saher Munawar
The winning team will be notified by Thursday, 23rd July, 2020. This team will then be invited to take part in the global competition against other winners from PRCA regions and ICCO Associations.
Global Competition
Tuesday, 28th July – At 10am BST the winning teams will be sent the brief and given 24 hours to put together their creative campaign. The teams will be asked to put together a power presentation ONLY.
Wednesday, 29th July – All presentations are required to be sent over to the ICCO team by 10am BST. From 12noon BST we will commence with our virtual judging, giving each team 5 minutes to present their campaign and following this, answer any questions the judging panel have.
Thursday, 30th July – The Global winner will be announced
MENA Competition Rules
Only two participants from the same consultancy are required to form a team, and consultancies are welcome to enter multiple teams.
Each participant must be aged 30 years or younger (born after 21st June, 1989).
The winners will be rewarded with:
• NextGen Global Creative trophy – presented at the PRCA MENA Awards 2021
• 5 PRCA virtual training courses, worth over 2,000 AED
Only PRCA consultancy members can enter the MENA competition.
For more information, please email hayley.clements@prca.mena.global.
Sponsored by:
Bookings
Bookings are closed for this event.
