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Date(s) - 07/12/2023
1:00 pm - 8:00 pm



This course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practice those techniques through a range of simulated interviews.

It is the perfect way to ready yourself and your spokespeople for media interviews, whether print or broadcast.

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Trainer: Robert Taylor MPRCA

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Event Overview

Delegates will learn about the following;

  • How to prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • How to prepare for print and broadcast interviews
  • How to prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • How to communicate with impact and authority, look and sound your best and overcome nerves


Bullet points of what the benefits of these skills will be:

  • An understanding of how to satisfy the journalist’s requirements for news while achieving your business objective
  • An ability to handle contentious, sensitive issues
  • An understanding of how to handle the most awkward questions under pressure
  • The chance to do at least two live interviews on camera, in the ideal environment to learn and practice the key lessons of media training


Bookings are closed for this event.