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Date(s) - 06/12/2023
12:30 pm - 3:30 pm



Media analysis and research is increasingly seen as a strategic tool to: create more effective communications; demonstrate accountability; and manage performance and resources. Good measurement is a strategic and tactical business decision support tool. This workshop is designed to enable attendees to cut through the complex and often jargon-riddled world of communications measurement and understand how it can deliver better and more impactful communications. It will enable communications leaders to demonstrate their contribution to the business.

Interactive and practically focused, the workshop is led by two highly experienced measurement practitioners from The Measurement Practice, who will provide an overview of how measurement supports key business functions, and cover the basic principles of best practice in measurement.

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Trainer: Colin Wheeler MPRCA

Image of trainer

Event Overview

How delegates benefit:

– Understanding the basic principles of measurement

– How to embed measurement into the business

– Understand and use key concepts and vocabulary of measurement

– Ability to demonstrate the value of PR within the broader business context

– Engage with other business functions

– Improved planning, campaign management and ROI What delegates learn

How to set measurement programme goals Barcelona Principles – replacing AVE to demonstrate PR value Linking PR activities to business metrics and data Aligning PR metrics to business KPIs

Using measurement to demonstrate business leadership and accountability

Materials: Delegates will receive a full set of workshop materials



Ticket Type Price Spaces
Member Rate 1,200.00د.إ
Non Member Rate 1,400.00د.إ

Registration Information

Booking Summary

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