Managing Accounts across International Markets

Discover how to efficiently manage your accounts across markets by increasing your cultural awareness. Learn about cross-cultural communications strategies that will help you avoid the potential pitfalls of juggling various stakeholders, local markets, and audiences from different countries.

Event Overview

Who should attend

This webinar is ideal for all PR professionals who have to create, write or edit material that needs to work across different cultures and markets.

What will attendees learn

• How to avoid making cultural and linguistic faux pas
• What to do to ensure communications are as effective in one culture and language as the other
• Understand that what appears obvious to logical to us may not be so in different cultures
• Consider whether or not my communications are as robust and effective as possible to a wide range of audiences
• Manage expectations and politics with local stakeholder
• To use in-market research as a necessary part of international communications

Materials

Attendees will receive the comprehensive course presentation.

Event Type: Webinar