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Date(s) - 21/02/2023
1:30 pm - 4:30 pm


PR is a vital part of marketing communications. And today, with the lines blurring between the various disciplines of product, advertising, search, social, direct marketing and sales promotion, it is more vital than ever that PR professionals have a thorough knowledge and understanding of marketing.

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Places available: 8

Places remaining: 8

Trainer: Steve Dunne FPRCA

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Event Overview

This half day workshop covers the following:

The seven P’s of marketing (Product, Price, Place, Promotion, Physical, Process & People) and how to integrate it into a campaign.
Introducing the fundementals of the Marketing and Marcomms discipline.
Understanding advertising – how it works and how to use it effectively
Understanding how to link PR, digital and social into a marcomms programme
Creativity and how it can work across advertising, PR and marketing
Budgeting for PR, Adverising and marketing
The controlling factors of the marketing mix
The digital facet of marcomms and working with the PESO model
Evaluating PR, marketing and Advertising
Who should attend

Anyone who is moving into a role that requires a strong basic knowledge of marketing and all the elements of marketing communications. And anyone who will be using the various marketing communications as part of an integrated marketing communications campaign.


Bookings are closed for this event.