Date/Time
Date(s) - 25/01/2023
1:30 pm - 9:00 pm
Details
Summary:
This highly-practical seminar shows delegates how to produce B2B media material which is just as interesting and engaging as the B2C stories which win awards. It explains what editors are looking for and how to encourage B2B clients to be more adventurous. Participants learn how to research and compose B2B stories according to the same rules which journalists are trained to use, and how to pitch B2B material successfully to trade, technical and general-interest media outlets.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Places available: 10
Places remaining: 7
Trainer: Adrian Wheeler FPRCA
Event Overview
The seminar covers:
B2B clients: finding the hooks and news-pegs
B2B media: what they want, how they operate
Media selection, media relationships
B2B story structure and format
B2B story content and style
Headlines
Self-editing
Making the most of a weak story
Online interaction
Practical exercise: news
Practical exercise: case-studies
Practical exercise: op-eds
Practical exercise: features
Practical exercise: placing stories
The seminar includes tutorial, examples, discussion-sessions and workshops.
Participants receive a copy of the course materials, checklists and a set of media writing guidelines.
The presenter is the author of ‘Writing for the Media’, a title in the PRCA’s Practice Guide series, published by Emerald Publishing.
Bookings
Bookings are closed for this event.
