Map Unavailable

Date/Time
Date(s) - 20/11/2018
9:00 am - 11:00 am


Introduction

After the introduction of Instagram and Facebook’s algorithm – it is vital to have advertising spend allocated to these channels to achieve and keep increasing leads, sales, and ROI. Facebook advertising manager is becoming more like Google AdWords with many opportunities to streamline customer targeting.

 

What Delegates Learn

  • Advertising image and layout options for conversion specific objectives
  • Call to actions to drive conversions
  • An understanding of guidelines and set-up to integrate website data with Facebook to target most likely prospects to purchase
  • Key metrics to monitor in Google Analytics (web analytics)

Testing plan layouts, segmentation & budget allocation

– Understanding different audience segmentation

– How to optimise a test and learn plan month on month

– Using data analytics to understand performance and optimise further to increase ROI

 

How Delegates Benefit

Attendees will learn about targeting social media advertisements to likely prospects to purchase using website data. Attendees will learn how to create the best testing plans to achieve success from day 1, with optimisation techniques to keep increasing ROI and overall results using data analytics

 

Who Should Attend

Senior marketing managers

Social media managers

Account Directors

 

Trainer: Dawn Kubicek