Date(s) - 28/09/2023
12:30 pm - 3:30 pm
Some argue that respect for truth has declined over the last few years. This course explores whether this is
accurate and, if so, how it affects us as PR practitioners. Do we need to adapt to a post-truth world? How?
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Trainer: Dr. Francesca Granelli
Anyone keen to identify disinformation, misinformation, malinformation, or non-information – and looking for ways to insulate their practice and their clients from their effects.
- What is disinformation, misinformation, malinformation, and non-information?
- Are we living in a post-truth world? How might I tell?
- How does this impact my practice and the work of my clients? Can we fight back?
Participation in the course will provide you with the knowledge to:
- distinguish disinformation, misinformation, malinformation, and non-information
- carefully use (or avoid!) terms such as ‘post-truth’, ‘fake news’, and ‘alternative facts’
- construct measures of each and work out strategies to identify them
- understand the extent to which this can be automated and the pitfalls of doing so
- explore how governments (if not politicians) are reacting to post-truth
- update your day-to-day public relations activity to take account of this new reality
- ensure your practice and your clients are insulated as far as possible.
Bookings are closed for this event.