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Date/Time
Date(s) - 23/10/2017
2:00 pm - 6:00 pm


Reading the PR industry’s award winning entries, creativity is a core component of their success. But where do creative ideas come from, how do you make them relevant to your client and above all, ensure they have business impact?

This half day, interactive course will help you increase your creativity. It will cover

  • Research and insights for the ‘aha’ moment
  • Analysis of award-winning campaigns – what was the creative element in them?
  • 10 ways to be creative – from ideas to partnerships
  • Ensuring creativity delivers business results
  • Managing the risks of creativity and innovation
  • Persuading others to take risks with creativity
  • A group session on a creative pitch

Trainer: Victoria Tomlinson MPRCA

Bookings

Bookings are closed for this event.