Date/Time
Date(s) - 16/10/2017
9:00 am - 1:00 pm
In a 24/7 media environment where people are bombarded with millions of messages every day, it is more important than ever to cut through the clutter. A creative PR campaign has the power to really capture people’s attention, if planned and executed intelligently.
This half-day workshop explores the elements of a PR campaign, what works and why. Based on a mix of theory, case studies and group activities, the session introduces fresh approaches to help find that winning idea – not just enhancing creativity, but applying creative ideas strategically to meet clear objectives.
What Delegates learn
- Reasons and objectives for planning a PR campaign for a brand or business
- How and why certain PR campaigns are able to have a major impact on their target audience
- The role of creativity in developing a strong campaign, from messaging to tactical rollout
- A series of techniques and processes to boost creative thinking
- The process of applying creative ideas strategically to result in a campaign that effectively tackles its objectives
- Rolling out a creative campaign to achieve optimum results
- Targeting campaigns to specific audiences
How Delegates benefit
- Enhanced idea generation skills
- Greater confidence to lead creative discussions with colleagues/clients/agencies
- Identifying opportunities and situations in which a PR campaign would be effective to meet business objectives
- Understanding the role of messaging in effective campaigns
- Developing communications that change perceptions
Who Should Attend
- Mid-level and senior PR agency managers and directors
- In-house PR and Marketing professionals looking for fresh ideas
About the trainer
Rebecca Jarvest is a Client Servicing Director at TRACCS, the largest independent public relations network in the Middle East and North Africa, with a team of more than 200 professionals working in 15 offices across the region.
Rebecca made the transition into a public relations agency following communications experience in a specialized industry – culture. Based between Dubai and London, she managed communications strategies, events, media relations, public programming, marketing and digital engagement for public and private organisations in fine art, music and theatre.
Since joining TRACCS in 2014, Rebecca has worked with clients in tourism, culture, retail, fashion, government and technology, with a particular focus on travel and hospitality. She plays a leading role in bridging the gap between PR and digital and delivering innovative PR campaigns – winning 2 Golds at the Stevie International Business Awards in 2016.
An advocate for creativity, Rebecca set up and leads the TRACCS creative hub, a network-wide initiative to foster innovation.
Bookings
Bookings are closed for this event.
