Date/Time
Date(s) - 16/08/2017
9:00 am - 1:00 pm
To have a successful career in PR, developing proficiency with the day-to-day activities is only half of the job; learning how to successfully manage a client account is a vital piece of the pie. From handling different personalities, to resource management and negotiation, a good PR/client relationship depends on a wide range of organizational and interpersonal skills.
During this half-day workshop, the techniques of account management will be analysed and discussed, with plenty of tips, case studies and activities involved.
What Delegates learn
- What is account management and what does it involve
- Assessing a client to determine the right management style
- Responding and adapting to various personalities
- Managing expectations
- Effective time and resource management
- Understanding difficulties and tensions in the client relationship, and finding resolutions
- The negotiation process, from pitching ideas to agreeing on scope
- A little goes a long way – the extras that make a difference
- The role of trust
How Delegates benefits
- Understanding the dynamics involved in a PR/client relationship
- Increased agility in handling the various aspects of account management
- Creative problem solving skills
- Ability to lead a negotiation discussion to end up with a mutual agreement
- How to manage time and resources effectively
- Developing a strategy to build and grow the relationship
Who Should Attend
- Account managers eager to enhance their skills
- Senior account executives looking to make move up to a managerial position
- PR professionals facing challenges with difficult PR/client relationships
About the trainer
Rebecca Jarvest is a Client Servicing Director at TRACCS, the largest independent public relations network in the Middle East and North Africa, with a team of more than 200 professionals working in 15 offices across the region.
Rebecca made the transition into a public relations agency following communications experience in a specialized industry – culture. Based between Dubai and London, she managed communications strategies, events, media relations, public programming, marketing and digital engagement for public and private organisations in fine art, music and theatre.
Since joining TRACCS in 2014, Rebecca has worked with clients in tourism, culture, retail, fashion, government and technology, with a particular focus on travel and hospitality. She plays a leading role in bridging the gap between PR and digital and delivering innovative PR campaigns – winning 2 Golds at the Stevie International Business Awards in 2016.
An advocate for creativity, Rebecca set up and leads the TRACCS creative hub, a network-wide initiative to foster innovation.
Bookings
Bookings are closed for this event.
