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Date(s) - 13/09/2023
12:30 pm - 3:30 pm



Pitching is a critical part of consultancy life. It’s a competitive world and client prospects want to assess the market, review the talent pool and test the promises of those they meet.

Agency life is busy enough as it is and as a result one of the most critical elements of our business plan is too often left to the last minute, or is squeezed in between everything else we have to do!

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Trainer: Alison Clarke FPRCA

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Event Overview

This course is rooted in understanding of consultancy dynamics and will provide a practical guide through the process from brief to presentation or submission. If followed, the recommendations made will make a difference to your pitch success.

Who Should Attend 
This is for all those responsible for leading or senior participation in new business pitches. It’s an important refresher for the experienced practitioner.

Attendees will learn 

Section 1 – the three-step process to success

  • When the lead comes in
  • Getting the campaign ready
  • The big day

Section 2 – general guidelines to cover:

  • Deciding to pitch
  • Involving colleagues
  • Creativity
  • Telling the story
  • Better pricing

Section 3 – Practical exercise

  • Scenario exercise
  • Feedback and discussion

Section 4 – Golden Rules

  • Discussion and summary


Bookings are closed for this event.