Date(s) - 18/10/2023
12:30 pm - 3:30 pm
A growing area of focus, because it is both required by regulators and part of delivering on public expectations that brands and businesses will deliver on ‘Environmental, Social, and Governance,’ or ESG. ESG is shorthand for the three main areas besides finance that can impact a company’s long-term performance. These include but are not limited to:
● climate change,
● diversity and inclusion,
● supply chain and labour practices,
● corporate governance and
● cybersecurity and data privacy.
Communications professionals need to understand ESG issues in order to effectively manage reputation, engage with stakeholders, ensure compliance, and identify opportunities for innovation and differentiation.
Whether you’re new to communicating these issues or have started to get a grasp on how to tackle them more skillfully, the practical classes I’ll be offering through the PRCA will help you refine your understanding and skills. Along with a general overview of ESG trends, risks and opportunities for communicators, participants will have an opportunity to discuss, share, and apply their learning during the class, using a framework I’ve developed through years of experience. It’s not rocket science, but it does require time and practice, and these classes will give you both.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Trainer: Betsy Reed
How attendees will benefit
Attendees will gain an understanding in best practice approaches and methods when speaking in public or preparing another to speak to. Along with a general overview of ESG trends, risks and opportunities for communicators, participants will have an opportunity to discuss, share, and apply their learning during the class.
Who should attend
In-house, agency and independent communications and public affairs professionals with a beginner- to intermediate-level knowledge of ESG topics and subsequent reputational risk assessment and applied communications approaches.
What attendees will learn
- Key ESG trends and terminology
- The ESG communications ecosystem
- Assessing ESG communications-related risk
- Key considerations for communicating ESG topics
- Practical application and a communications framework
- Further resources for communicators to continue building their knowledge about ESG topics
Attendees will receive course notes.