Creativity goes hand in hand with a ‘future’ ready business
We are frequently asked to be creative or apply creative thinking in the work we do or even the lives we lead. A common mistake made by many, is understanding what creativity is and how to go about delivering it, it’s definitely not something you turn off or on, or learn, rather its instinctive, a way of looking at things, a way of thinking and therefore hard to measure or quantify.
The more you use your creative instinct in your everyday life, the more naturally it seeps into everything you think and do and turns what was previously grey into a rich colourful canvas.
Creativity is not just the domain of marketing and advertising departments, rather it applies across the business. Examples include Apple re-inventing or creating a new look home computer to the iPhones and iPads of today that have changed our lives and the way we communicate and do business to Elon Musk and the way that he takes a creative approach to car manufacturing, to space travel and even energy. A business that fosters a creative environment is one that isn’t afraid of challenges, obstacles, on the contrary it thrives and succeeds and leads….
For a marketing team or a communications Agency as well as approaching strategy and process, nurturing and encouraging a natural creative DNA is equally as important. Any communications team worth their salt must understand, embody, illustrate and/or vocalize what you have to offer in a way that makes it relevant and emotive to the target audiences its designed to engage. This is what will differentiate you from the competition. If you can achieve this, your communication will be empowered, be more confident, authentic and ultimately more effective – why? Because you will always have something great to say and – as importantly – stay relevant and consistent.
“Creativity is contagious, pass it on” – Albert Einstein
You may ask why is creativity so important for any organization? I will do my best to summarise as much as possible..
It’s engaging in the sense that creative thought and application helps an organization achieve stand out and hence be memorable, relevant, engaging and campaignable. Success is achieved as your brand, service, solution or product stands out and relates to its key stakeholders
Most critical skill for an organization to possess to realise utopia – a creative team that thrives on upholding a creative approach and work environment, will be regarded as more interesting, credible and authoritative. Your audience will be able to relate to you and your offering naturally and buy into them
Creativity is invaluable for internal growth and brings a dynamic element to any organization large or small. It tells people – employees and customers alike that the organization is open to new ideas, disruptive thinking and planning and the energy and desire to make things happen
Creativity is a big pull for talented people to join your team as it makes your business desirable, who doesn’t want to be part of a passionate and driven team who are great at what they say and do and how they say and do things. One of the most powerful USPs for any brand, business, is to be distinctive and inspire people to want to buy in/belong. Who doesn’t want to work for Apple or Google or Tesla?
Ultimately how creative you are, is an indicator of your passion, conviction, confidence, knowledge and success. It’s directly linked to the type of experience you will provide and the qualities you will pass on. Your goal is to inspire greatness in those you talk to and interact with, and the most impactful way to leave your mark, is by leading the way.
When you use or have a creative idea, you feel more emotionally inspired. These emotions influence what we buy into, who to connect with, where to go and workout, who to work for, where to travel to and the decisions we make to drive business success.
Author: Sawsan Ghanem, Joint Managing Director at Active DMC
For the original article, click here.
