71% Mena respondents optimistic about economic performance in PRCA’s Q1 Confidence Index

Dubai, UAE – 19 February 2025: The world’s largest PR body, the Public Relations and Communications Association (PRCA) has launched the results of its inaugural Q1 Confidence Index, marking the first wave of a survey designed to track industry…

Al Futtaim Toyota and Lexus Retain Memac Ogilvy as Lead Creative Agency

Dubai, United Arab Emirates, 7 February 2025: Following a highly competitive pitch, Al Futtaim Toyota and Lexus renewed their partnership with Memac Ogilvy as the lead creative agency to deliver strategic campaigns that enhance brand equity,…

Gambit Communications Wins Samsung Gulf PR Tender

Dubai, UAE – February 6 2025: Gambit Communications has been appointed the new PR agency for Samsung Gulf Electronics, following an extensive multiple-agency pitch process. The win sees Gambit take on Samsung’s public relations remit across…

PRCA Mena welcomes new member Publsh

Dubai, UAE – 31 January 2025: PRCA Mena – the regional arm of the largest public relations and communications association in the world – is delighted to welcome Publsh as its newest member, further strengthening the region’s growing…

Al-Futtaim IKEA Appoints Memac Ogilvy to Lead PR and Influence, Renews Creative Partnership

Dubai, United Arab Emirates, 28 January 2025: Memac Ogilvy announced today that it has been selected by Al-Futtaim IKEA as the lead agency to drive public relations and influence. This significant win, in addition to renewing the creative partnership…

PRCA Mena AI in PR Committee Launches New Survey to Explore the Role of AI in PR

Dubai, UAE – 23 January 2025: The PRCA Mena AI in PR Committee, in collaboration with YouGov, has launched a new survey to explore the transformative role of artificial intelligence (AI) in the PR and communications industry across Mena. The…

PRCA Mena Launches Registrations for Young Lions PR Competition 2025

Dubai, UAE – January 21, 2025: PRCA Mena has officially opened registrations for the Young Lions PR Competition 2025, a unique platform for public relations professionals aged 30 and under to showcase their creativity and strategic thinking.…

The Must-Watch Marketing and Content Trends for Success in 2025

GEN PLUS Group CEO, Sofia Panayiotaki Predicts the Overlooked Trends Shaping Content Strategy in 2025 Dubai, UAE, 14 January 2025 – As 2025 ushers in a new era of marketing and content innovation, the GEN PLUS Group is at the forefront,…

Current Global MENAT kicks off 2025 with new senior hire

Dubai, UAE – 13 January 2025: Current Global MENAT, part of Middle East Communications Network (MCN), has announced the appointment of Luanne D’Souza as Account Director. With over a decade of experience, Luanne brings a wealth of expertise…

PRCA appoints Sarah Waddington as CEO

The PRCA has appointed Sarah Waddington CBE as CEO in an interim role until June 2025. Waddington is a professional advisor and non-executive director with Wadds Inc., co-founder and director of Socially Mobile and a former president of the…