Alexandre Beaulieu is the founder of integrated communications agency “Djaz”, which became a TBWA affiliate in 2007. He was appointed regional director for North Africa by TBWA in 2013 and since then has worked on the integration of its three main countries: Morocco, Algeria and Tunisia. In September 2019, Alexandre acquired a majority stake in Moroccan agency TBWA ALIF, embarking on a process of integration...
Alexandre has had his first taste for corporate communications while studying in Geneva, where he worked part-time with the World Trade Organization’s communications team. Since then, he has developed a strong expertise spanning both consumer and corporate communications, while pioneering PR’s role as a strategic component of business in the region.
Originally from Montréal, Canada, Alexandre has lived, studied and worked in 7 countries, and is now based in Algiers, Algeria. Alexandre holds a BA (Hons) in History from McGill University, as well as a MA in International Relations from Geneva’s Hautes Études Internationales.
He speaks French, English, Italian and Spanish, with a basic knowledge of both Modern and Algerian dialectal Arabic.