Khaled AlShehhi

Khaled AlShehhi is the Executive Director of Digital Communications at UAE Government Media Office  in the UAE Ministry of Cabinet Affairs. He is also the Marketing Director at the Mohammed bin Rashid Al Maktoum Global Initiatives.

AlShehhi oversees and develops strategic plans and policies to increase the outreach, engagement and influence of various government initiatives and projects with local, regional and global dimensions. His mission is to strengthen the UAE’s reputation as an incubator for pioneering developmental, humanitarian, cultural and knowledge projects. To achieve this goal, he is transforming and humanizing G2C communications.

AlShehhi has managed the development and execution of the communication strategies of numerous nation-building projects. These include the Emirates Nation Brand – Impossible Is Possible, The Emirates Mars Mission probe launch and Mars Orbit Insertion, The World’s Tallest Donation Box and The Well of Hope.

The last two have won multiple awards in regional and international advertising competitions, including the Cresta, Webby and Shorty Social Good Awards.

In 2020, AlShehhi was named the “Digital Professional of the Year” by The Public Relations and Communications Association (PRCA MENA) and a Marketing Game Changer by Campaign Middle East. He also joined the Middle East Public Relations Association (MEPRA) Strategy Board.

Previous positions include Digital Marketing Director at the World Government Summit and Director of Managed Services at the Middle East’s leading telco Etisalat.

He holds a Master of Law (LLM) – International Business from Université Panthéon Assas (Paris II) and is also a graduate from the Mohammed bin Rashid Center for Leadership Development’s ‘Impactful Leaders Program’.