Date/Time
Date(s) - 19/07/2018
9:00 am - 11:00 am
Location
Dubai
Introduction
After the introduction of Instagram and Facebook’s algorithm – it is vital to have advertising spend allocated to these channels to achieve and keep increasing leads, sales and ROI. Facebook advertising manager is becoming more like Google AdWords with many opportunities to streamline customer targeting.
What Delegates Learn
Advertising image and layout options for conversion specific objectives
Call to actions to drive conversions
An understanding of guidelines & set-up to integrate website data with Facebook to target most likely prospects to purchase
Key metrics to monitor in Google Analytics (web analytics)
Testing plan layouts, segmentation & budget allocation
– Understanding different audience segmentation
– How to optimise a test & learn plan month on month
– Using data analytics to understand performance and optimise further to increase ROI
How Delegates Benefit
Attendees will learn about targeting social media advertisements to likely prospects to purchase using website data. Additional to this – how to create the best testing plans to achieve success from day 1 with optimisation techniques to keep increasing ROI and over all results using data analytics
Who Should Attend
Senior marketing managers
Social media managers
Account Directors
Trainer: Dawn Kubicek
Bookings
Bookings are closed for this event.
