Content Marketing: Creative Strategy Tips to Drive Conversation

Event Overview

The workshop is for all PR professionals (agency and in-house) who are keen to learn more about how Content Marketing can help supercharge their existing campaigns

• Account Executives

• Account Managers

• Account Directors

• Senior Associate Directors

• Social Media Teams

 

We’ll discuss:

· Content definition and formats: images, videos, audio, interactive games, blog posts, PDFs, infographics, brochures, etc.

· Content categories: brand-created, brand-curated, user-generated content (UGC)

· Content Mining

· Hero, Hub and Hygiene Strategy

· Creative Case Studies

· Best Practice Guidelines: social media, influencer engagement, media relations, events

· Open Discussion, Breakouts and Q&A

 

Summary:

Content has become an increasingly important element of the modern communications arsenal. PR is a gatekeeper of organic talkability and in this age of digital media consumption, content-based communications can be a powerful catalyst for conversation.

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Places available: 8

Places remaining: 2

Trainer: Candace Kuss CMPRCA