Date/Time
Date(s) - 13/09/2017
9:00 am - 1:00 pm
Course Overview
What is public relations? How does it work and what does it take to succeed? From recent graduates and new recruits, to experienced professionals moving into a new role that requires an understanding of PR, this training session aims to provide a comprehensive introduction to the industry. Starting with a look at the differences between PR and other communications disciplines such as advertising, PR 101 will present the tools and everyday activities involved in the profession alongside case studies and opinion from industry experts.
What Delegates learn
- Understanding of the PR industry and its relationship to other communications disciplines
- What PR can (and cannot) do for a brand
- The PR process step by step, from communications audit to strategic planning and tactical rollout
- The tools and techniques at the disposal of a PR professional
- The principal of storytelling and why it matters
- How social media is changing PR
How Delegates benefit
- Knowledge of the PR industry at large
- Ability to define public relations as a practice
- Understanding of the basic activities involved in the day-to-day work of a PR professional
- Increased awareness of the various benefits of PR and some of the most important ways in which it can support brands and businesses
- Identifying change within the industry provoked by digital and social media
- Capacity to work more fluidly with and/or within a PR agency/department
Who Should Attend
- Students and recent graduates with an interest in careers in PR
- PR Agency interns and junior executives
- Professionals moving into a role that involves PR
- Business leaders and enterpreneurs looking to understand how to best utilize PR
About the trainer
Rebecca Jarvest is a Client Servicing Director at TRACCS, the largest independent public relations network in the Middle East and North Africa, with a team of more than 200 professionals working in 15 offices across the region.
Rebecca made the transition into a public relations agency following communications experience in a specialized industry – culture. Based between Dubai and London, she managed communications strategies, events, media relations, public programming, marketing and digital engagement for public and private organisations in fine art, music and theatre.
Since joining TRACCS in 2014, Rebecca has worked with clients in tourism, culture, retail, fashion, government and technology, with a particular focus on travel and hospitality. She plays a leading role in bridging the gap between PR and digital and delivering innovative PR campaigns – winning 2 Golds at the Stevie International Business Awards in 2016.
An advocate for creativity, Rebecca set up and leads the TRACCS creative hub, a network-wide initiative to foster innovation.
