Date/Time
Date(s) - 27/02/2017
10:00 am - 12:30 pm
I’d like to invite you to a breakfast session on an ‘Introduction to live streaming: a powerful way to engage with core audiences’.
Facebook Live is the biggest new media channel and opportunity to emerge in 2016. Fuelled in part by the continuing evolution of YouTube Live, Periscope and Twitch, it’s not surprising that 75% of consumers according to a recent survey, say that they find live content more exciting than pre-recorded. Furthermore, half say that they also were more trusting of live content, providing a compelling case for brands and communicators to look towards live streaming as a tool to deliver campaigns to audiences.
But with more and more media owners, channels and platforms, adopting live streaming, the landscape is changing and growing at apace. So, with live streaming poised to experience huge growth over the next 18 months, do you know your Facebook Live from your Periscope producer? And do you know how an iframe works for LinkedIn, a customer database, or a traditional news portal?
To find out more about how streaming can help make your PR campaign work harder, join our session to learn about how best to navigate the different streaming options to deliver impressive results for your clients.
