PRCA MENA Digital Awards 2022

Welcome to the PRCA MENA Digital Awards 2022!

It is our pleasure to invite you to take part in the third PRCA MENA Digital Awards 2022, honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across the MENA region.

In this document you will find resources to help you complete your award entry, making it as efficient as possible.

On behalf of PRCA MENA, we look forward to seeing your award entries and wish you the best of luck in the PRCA MENA Digital Awards 2022.

MENA DA awards 2022 sponsor

Highlights of last years PRCA MENA Digital Awards 2022!

Click here to view the 2021 PRCA MENA Digital Award Gallery!

Click here to view the 2021 PRCA MENA Digital Award Winners

Key Dates

Final Entry Submission

Deadline:

Thursday, 7th October 2021

550 AED – Members

1100 AED – Non Members

Judging of Awards

Sunday, 14th October 2021 – Thursday, 28th October 2021

Shortlist Announced

Sunday, 7th November 2021

Awards Night

Wednesday, 8th December 2021

Time: 19.00 – Onwards

Final details TBC

Submitting Your Entry

Entry Forms

We do not provide entry forms to enter, but we do suggest that the criteria above are followed for each category (view award category sections above).

Sourcing Data in the Entry Form

Each entry submission is up to 1000 words and should include the results of the campaign that has been entered. You can upload any supporting data, cuttings, testimonies, infographics, or video content to support your entry. The supporting documents are not mandatory but will support the judging panel to get a sound idea of the campaign submitted and the results. If these are submitted in a PowerPoint it must be no more than 10 slides.

All entries are required to have a 200-word entry summary. This is not counted in your 1000 word entry.

Entries and summaries should be sent to digitalawards@prca.mena.global and paid for online at prca.mena.global

Each entry MUST be saved with the company name and award category. Example (PRCA MENA – Best Use Of Paid Media in a Campaign)

Tips for successful completion of your PRCA MENA Digital Award Entry

Show a clear and concise strategy & research overview
Execution and originality is key
Documented results and evaluation should be included
Meet the entry deadlines

Reasons to get lower scores

Not demonstrating results
Only showing the creative aspects
Not demonstrating a strategic rationale to support campaigns or activities undertaken

Who sees your entry?

Only the PRCA MENA Digital Awards judges and the events team will see your entries. All judges will sign a confidentiality agreement prior to receiving your entries.

How are shortlists selected?

Judges review entries remotely. They each have their own secure login, showing only entries that they have been assigned.

The shortlist will be announced on Sunday, 7th November, 2021.

How are winners selected?

Scoring will all be conducted online without any reference to other judges scores and based solely on the submission of the entrant. This will ensure the scores are unbiased and judges are not swayed by the opinions of other panel members. Each entry will be reviewed and scored by a minimum of 4 judges.

How we avoid bias

Organisations participating in the judging process are encouraged to enter the awards but will excuse themselves from any discussion involving an organisation, individual, or campaign in which they have an interest.

Who’s in charge?

PRCA MENA will evaluate all scores and the combine score will decide the winning submission.

Sensitive Information

The organisers reserve the right to publish submissions from the winners and shortlisted entrants. Where certain information is sensitive, such as budget figures, please mark ‘not for publication’.

Contact Us

For any questions or queries on the awards, please contact digitalawards@prca.mena.global.

View Categories Open For Entry Here