About The PRCA MENA Digital Awards 2021

  • Promote the industry – The PRCA MENA Digital Awards 2021 will recognise the talent and impact of individuals, teams and campaigns from the best of the digital PR and communications profession.
  • Encourage your team – Shine the limelight on your team’s fantastic work and reward every member of your team that contributed
  • Make your mark – Display and celebrate your success over the last year and be recognised by the world’s largest PR association
  • Expand your network – Win new business and open opportunities for new clientele by rubbing shoulders with award-winning businesses.

Best Use of Paid Media in a Campaign

This category is aimed at establishing the most creative and effective use of paid media in a digital PR campaign or programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.

Best Use of Reporting and Measurement in a Campaign

This category is aimed at establishing the best digital or social campaign or programme that has used reporting and measurement. You should detail how the reporting or measurement programme was innovative, how it was conceived and the benefits gained. This could be a one-off campaign or for an ongoing programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.

Best Performance in a Digital Campaign

A big focus especially in the MENA region is cost and ROI efficiency of Digital campaign. This category is aimed at establishing the best campaign focused on sales, ecommerce, lead generation, etc. and how they were set up and optimized to maximise the results and the ROI. Both consultancies and in-house teams, or a combination of both, may enter this category.

Best Use of Content Marketing in a Campaign

This category is aimed at establishing the best campaign or programme that has used content marketing – defined as a marketing activity that has a hero or hub piece of content at its core. The judges will need to see evidence of the strategy, production and execution of the campaign. This could be a one-off campaign or an ongoing content programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.

Best Social Media Campaign

This category is aimed at establishing the best campaign or programme that has used social media channels. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.

Best Use of Social Influencers in a Campaign

This category is aimed at establishing the best campaign or programme that has used social influencers. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.

Best Digital Marketing Campaign

This category is aimed at establishing the best campaign or programme that has used digital marketing. In particular the judges will be looking for campaigns or ongoing programmes that demonstrate innovative uses of digital advertising, using a specific platform in an innovative way, SEO/PPC, websites/microsites, mobile apps, chatbots etc. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.

Best Use of Video in a Campaign

This category is aimed at establishing the most creative and effective use of video in a digital PR campaign or programme. This could be short- or long-form and/or live. Judges will be looking for examples of work that have engaged online audiences and can prove ROI. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.

Digital Professional of the Year

This prestigious category is aimed at identifying and celebrating the overall best digital PR and communications professional of the year. Entries should be sanctioned by the nominee’s director or immediate line manager. Endorsements from colleagues will be taken in to account. As part of the entry the nominee’s CV should be included.

Digital Team of the Year

This prestigious category is aimed at identifying and celebrating the overall top consultancy that performs digital and social media activities for its clients. Factors which will be taken in to account in judging this award will include growth in digital fee income, and client and staff satisfaction and retention. Endorsements from clients and details of other awards won will be taken in to account.

Best Digital Journalist/Blogger

This category will go to a journalist or blogger who has offered outstanding insight to the digital PR and communications sector over a sustained period of time. The recipient will be decided by the judges. We are not seeking nominations for this award.