Entries by prcaadmin

PRCA MENA Appoints Exclusive Regional Boards 2026

New structure supports transformation agenda around three pillars: culture, artificial intelligence and elevation of Arabic language standards within the profession.  ⁠Ahmad Itani retains position as Chair of Advisory Board.  ⁠Imad Lahad appointed Chair of Strategy Board.  UAE, Dubai – 1 April 2026: PRCA MENA has appointed new Board members to its restructured Advisory and Strategy Boards.  The much-anticipated announcement underlines the global Trade […]

For the Second Year PRCA MENA and Ruder Finn Atteline Partner for the Ramadan Food Drive, Distributing over 600 meals

UAE, Dubai – 17 March 2026: In partnership, PRCA MENA, the region’s leading professional body for public affairs, public relations and communications and Ruder Finn Atteline, the MENA arm of the Ruder Finn Group, one of the world’s largest independent global communications agencies, has successfully concluded the second edition of the Ramadan charity drive, bringing […]

Brand Guidance During Current Situation | HAVAS MIDDLE EAST’S CLIENT ADVISORY

2 MARCH 2026 The Situation On 28 February 2026, joint US–Israeli strikes on Iran triggered retaliatory missile and drone attacks across the Gulf on 1 March, hitting the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman. The human and physical toll is still emerging, with casualties and infrastructure damage reported across multiple markets, alongside airspace […]

Community Support and Communication Guidelines

In these unprecedented times, the PRCA MENA wishes its members, colleagues, and the wider community across the region continued courage, strength, and safety. We urge everyone to prioritise their well-being and rely exclusively on official government sources for information and guidance. For those feeling overwhelmed, please know that confidential professional support is available. We encourage […]

Current Global MENAT revs up its portfolio with Retro 9

Dubai, UAE, 25 February 2026: Retro 9, the specialist automotive brand dedicated to the meticulous restoration and refinement of premium segment cars, has appointed Current Global MENAT as its PR partner across the GCC. Current Global MENAT will lead Retro 9’s external communications, delivering an earned-first strategy rooted in storytelling, craftsmanship and cultural relevance. The […]

PRovoke Media And PRCA Forge Middle East Partnership

PRovoke becomes official media partner for PRCA MENA events and awards, including supporting the annual conference this September, the PRCA awards in November and contributing to research in the region. LONDON — PRovoke Media and the Public Relations and Communications Association (PRCA) will be working as partners in the Middle East this year, as both […]

Qatar-based Pin&Notch joins PRCA MENA Membership

UAE, Dubai – 16 February 2026: PRCA MENA, the region’s leading professional body for public affairs, public relations and communications, has announced Pin&Notch as its latest member, further expanding its regional network of members committed to strategic thinking, cultural relevance, and ethical practice.  Pin&Notch is a communications consultancy based in Doha, Qatar and is known for its work at the intersection of narrative, reputation and influence. The agency […]

Current Global MENAT Announces Three New Hires

Dubai, UAE – February 13th 2026: Following its recent recognition as PRCA MENA Large Agency of the Year, Current Global MENAT continues to scale with purpose, with three new team members joining in January. Binoy John joins as the agency’s first in-house photographer and videographer, appointed in response to increasing client demand for reliable, responsive […]

PRCA MENA Launches Growth Pulse Report 2026 at First Leaders’ Breakfast of the Year

Dubai, UAE – Thursday 12 February 2026: PRCA MENA today convened senior agency and in-house communications leaders for the launch of the PRCA MENA Growth Pulse Report 2026, unveiled at its first Leaders’ Breakfast of the year in Dubai. Held as a members-only event, the breakfast brought together decision-makers from across the Middle East and […]

Gambit Communications Appointed PR Agency for ASICS Middle East

Dubai, UAE – February 11 2026: Gambit Communications has been appointed the PR agency for ASICS Middle East, following a competitive multi-agency tender. The win sees the Dubai-born independent communications agency take on the brand’s regional communications remit, supporting ASICS’ continued growth and its long-term commitment to advancing running culture and holistic wellbeing across the […]