Training Courses by Stuart Dunk

Stuart Dunk 

Training Courses

Value-Based Selling:

Learning how to sell based on the value created for the customer, and why this one approach will help you convert and retain more

Audience: Mid and Senior

Pricing:

How and why breaking free of rate cards will boost your margin and help you become positioned as an expert, not a servant

Audience: Mid and Senior

Negotiation & Influence:

You don’t get what you deserve, you get what you can negotiate. Strategies and tips for improving your results with prospects and clients

Audience: Mid and Senior

Navigating Marketing Procurement:

Understanding the buyers and buying process so you can win more

Audience: Mid and Senior

Pitching Masterclass:

We take the knowledge of running 300 pitches in 15+ years, to help you convert more RFPs and competitive pitches

Audience: Mid and Senior

PR evaluation & Effectiveness: How Measuring Results Helps Everyone Win:

We’ll cover why evaluation – both quant and qual – matters, and how to shape both how we sell and the proposals we write, around what the client desires to be true: results. This practical workshop unpacks how to separate your agency from the busy crowd of competitors by positioning you as results focused, and will also uncover the benefits to your conversion, margin and retention, by making this change.

Audience: Mid and Senior

Crafting a Winning Value Proposition and Positioning for your Agency:

How to achieve differentiation and cut through the noise of the busy agency landscape. Practical approaches to elevating your positioning, showing your worth and developing offers that are high value for clients, that’d they’d feel silly to say no to!

Audience: Mid and Senior