To sign up for these training courses, contact us at training@prca.mena.global
Nickie Aiken
Training Courses
How to Incorporate Effective Campaigns into Your Communications Strategy
The course delves into how targeted campaigns can support business objectives – whether policy, regulation or even public attitudinal change – through compelling ideas and narratives to enhance an organisation’s reputation. It explores how to integrate campaign planning and ideas into wider advocacy and stakeholder engagement. Participants will learn how to best plan and execute campaigns that complement and maximise impact across media, social media, stakeholder and public engagement channels.
Format: A three-hour online webinar.
Audience: entry and mid level.
Navigating Misinformation, Malinformation and Disinformation
In today’s AI world it is more important than ever for communications professionals to build trust and tackle falsehoods through transparency and digital literacy. This course explores the differences and impact of misinformation, malinformation and disinformation using case studies and highlighting tools for identifying, countering and mitigating information. Participants will learn how false information spreads and gain practical tools to build resilience and protect organisational reputation.
Format: A three-hour online webinar.
Audience: entry and mid level.
